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FoundationsStock Alerts + Tools0:45Psychology

Avoiding the Feeling, Not the Loss

Regret aversion changes behaviour to minimise how bad a decision will feel rather than how much it costs.

0:45 · 6 scenes

This lesson is part of a Stock Alerts + Tools plan.

What the lesson covers

  1. 0:00People will take a worse outcome to avoid feeling responsible for it.
  2. 0:05Action versus inaction. A loss from something you did feels far worse than the same loss from doing nothing.
  3. 0:14What it causes. Holding a position rather than selling it, because selling makes the loss yours.
  4. 0:23The hidden cost. Inaction is a decision. Its consequences are identical and simply feel smaller.
  5. 0:32The mechanism. A written plan moves the decision to a moment when no regret is available yet.
  6. 0:40Decide in advance, when the feeling has nothing to attach to.
Not in your planYou hold No active plan

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Educational content only. MadStockAlerts provides market commentary, research, and educational content. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security. Trading and investing involve substantial risk, including loss of capital. See the Risk Disclosure and Customer Agreement.
Educational content only. MadStockAlerts provides market commentary, research, and educational content. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security. Trading and investing involve substantial risk, including loss of capital. See the Risk Disclosure and Customer Agreement.
Avoiding the Feeling, Not the Loss — MAD Academy Training Video · MadStockAlerts