FoundationsStock Alerts + Tools0:45Psychology

Why Losers Get Held and Winners Get Sold

Losses feel roughly twice as strong as equivalent gains, which produces exactly the wrong holding behaviour in both directions.

0:45 · 6 scenes

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What the lesson covers

0:00Losing a thousand hurts about twice as much as gaining a thousand feels good.
0:05The asymmetry. The pain of a loss is measured at roughly twice the pleasure of the same gain.
0:14What it makes people do. Selling a winner realises pleasure. Selling a loser realises pain, so it gets postponed.
0:23The arithmetic cost. It produces small wins and large losses, which is the definition of negative expectancy.
0:32The mechanism that fixes it. A resting stop order executes the exit without you having to feel anything.
0:40Automate the exit so the feeling never gets a vote.

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