FoundationsStock Alerts + Tools0:46Fundamentals
One Long Subtraction
The income statement is revenue with costs removed in a fixed order, and each subtotal along the way answers a different question.
0:46 · 6 scenes
This lesson is part of a Stock Alerts + Tools plan.
What the lesson covers
- 0:00An income statement is one long subtraction, in a fixed order.
- 0:05The order. Revenue down to net income, with a named subtotal at each stage.
- 0:15What each one tells you. Gross margin is about the product. Operating margin is about the company.
- 0:24Why the middle one matters most. Operating income excludes financing and tax, so it compares two companies fairly.
- 0:33The catch. It is accrual accounting. Revenue is recorded when earned, not when paid.
- 0:41Read the subtotals, and check them against the cash statement.
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Educational content only. MadStockAlerts provides market commentary, research, and educational content. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security. Trading and investing involve substantial risk, including loss of capital. See the Risk Disclosure and Customer Agreement.