ProductsTrack RecordPricingMCP ConnectorScannerNewsChartsHeatmapMarket SectorsMAD Academy
IntermediateStock Alerts + Tools0:44Fundamentals

The Company's Own Scoreboard

Non-GAAP earnings are defined by the company reporting them, which makes the reconciliation the most important table in the release.

0:44 · 6 scenes

This lesson is part of a Stock Alerts + Tools plan.

What the lesson covers

  1. 0:00GAAP numbers follow rules. Non-GAAP numbers follow the company.
  2. 0:05The difference. One is a standard everyone follows. The other is whatever management excluded.
  3. 0:14The usual exclusions. Restructuring, acquisition costs and stock compensation. The last one is contentious.
  4. 0:23The word to watch. A one-off that appears in five straight years is not a one-off.
  5. 0:31Where to check. Regulators require a reconciliation table. It is in the earnings release.
  6. 0:39Read the reconciliation, not the headline.
Not in your planYou hold No active plan

This section is part of Stock Alerts + Tools

The premium alert feed and MAD Setups, with every market board in real time.

What Alerts includes

  • Every premium alert with entry, stop, target and the thesis behind it
  • The alert archive and the live alert performance record
  • Alert notifications by email and in-app
  • MAD Setups: nightly setup detection across the whole market, and the setups playbook
  • Your own dashboard, plus the market dashboard, heatmap and sectors in real time
  • Pro Charting in real time
  • Real-time scanner with unlimited saved scans, scheduled runs and CSV export
  • News and the watch feed, watchlists and the watchlist drawer
  • MAD Academy: every concept guide, the trading set-ups and the whole training-video library
  • Premium support

Not included

  • No corporate events, filings or institutional ownership: those are Premium Stock Analysis Tools
  • No Company Deep-Dive or Market Deep-Dive: both are Full Membership only
  • No product tutorials: the in-app walkthrough of each tab is Full Membership only
  • No MCP Connector: connecting an AI app is Full Membership only

Add Stock Alerts + Tools

$149per month

or $1,299 per year (about $108.25 a month)

Start with AlertsPay yearly instead

Or get both

Premium Membership

$199per month

or $1,499 per year. Tools and Alerts together cost 248 a month bought separately.

Upgrade to Premium Membership
Compare every plan on the pricing page
Educational content only. MadStockAlerts provides market commentary, research, and educational content. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security. Trading and investing involve substantial risk, including loss of capital. See the Risk Disclosure and Customer Agreement.
Educational content only. MadStockAlerts provides market commentary, research, and educational content. It is not personalized investment advice, and nothing here is a recommendation to buy or sell any security. Trading and investing involve substantial risk, including loss of capital. See the Risk Disclosure and Customer Agreement.
The Company's Own Scoreboard — MAD Academy Training Video · MadStockAlerts