Bread Financial Holdings, Inc. (BFH)
NYSE · Common stock · Personal Credit Institutions
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BFH at a glance
Key statistics
$4.02B
Market capitalization
- Previous close
- $104.61
- Open
- $105.91
- Day range
- $105.91 – $108.17
- Volume
- 141.6K
- Average volume (30 sessions)
- 592.7K
- Shares outstanding
- 38.42M
- Price / earnings
- 7.1
- Earnings per share
- $14.71
- Price / book
- 1.2
- Price / sales
- 0.8
- Dividend yield
- 1.12%
- Beta (1 year, vs SPY)
- 1.14
Where the price sits in its year
52-week range
86% of the range
- Below the 52-week high
- -6.7%
- Above the 52-week low
- +80.7%
Completed sessions through Oct 20, 2026
Technical snapshot
Below its 50-day average, above its 200-day
- 20-day average
- $100.36+4.2%
- 50-day average
- $104.77-0.2%
- 200-day average
- $90.65+15.4%
Between the conventional 30 and 70 bands.
+2.2%
1 week
-3.1%
1 month
+2.7%
3 months
+41.3%
Year to date
+77.2%
1 year
Price change over each window, from completed sessions. Past performance does not indicate future results.
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What members do with BFH
BFH on Pro Charting
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From the public news wire
BFH headlines
- Bread Financial Provides Performance Update for June 2026
GlobeNewswire Inc. · Jul 23, 2026
- Bread Financial Reports Second Quarter 2026 Results
GlobeNewswire Inc. · Jul 23, 2026
- Bread Financial Declares Dividends on Preferred and Common Stock
GlobeNewswire Inc. · Jul 23, 2026
- Bread Financial Provides Performance Update for February 2026
GlobeNewswire Inc. · Mar 11, 2026
- Bread Financial Provides Performance Update for January 2026
GlobeNewswire Inc. · Feb 10, 2026
- Bread Financial Announces Pricing of an Offering of Depositary Shares Representing Interests in Its Series A Preferred Stock
GlobeNewswire Inc. · Nov 20, 2025
- Bread Financial Announces Increased Dividend on Common Stock and $200 Million Increase in Share Repurchase Authority
Benzinga · Oct 23, 2025
- Bread Financial Declares Dividend on Common Stock
Benzinga · Jul 24, 2025
SEC Form 4, most recent first
Insider filings
Gerspach John C
+704
Director · Grant or award
· Oct 15, 2026
McCarthy Dennis James
+15.89
EVP, Chief Revenue Officer · Open-market purchase
$1.72K · Sep 14, 2026
Lakhwara Praniti
−2.8K
Director · Open-market sale
$297.35K · Jul 28, 2026
Gerspach John C
+730
Director · Grant or award
· Jul 15, 2026
Lakhwara Praniti
+1.6K
Director · Grant or award
· Jun 15, 2026
Fawcett John J.
+1.6K
Director · Grant or award
· Jun 15, 2026
Tucker Laurie Anne
+1.6K
Director · Grant or award
· Jun 15, 2026
Natarajan Rajesh
+1.6K
Director · Grant or award
· Jun 15, 2026
About Bread Financial Holdings, Inc.
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
- Exchange
- NYSE
- Security
- Common stock
- Industry
- Personal Credit Institutions
- Headquarters
- Columbus, OH
- Employees
- 6,000
- Listed since
- Jun 7, 2001
- Website
- breadfinancial.com
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